Luis M Estrada

For the past several years, most conversations about residential energy upgrades started with federal tax credits. Homeowners across the Bay Area looked to credits offsetting up to 30% of project costs for heat pumps,...

For most Bay Area homeowners, moving has long come with an assumption built in: you sell the home you’re leaving and roll that hard-earned equity into your next purchase. In high-stakes markets across Silicon...

For most of the internet era, searching for a home meant the same ritual: set your price cap, pick a number of bedrooms, check a few boxes, and scroll. Then the real work started...

For the past two years, a lot of people have been waiting on the housing market to do one specific thing: drop rates dramatically and “unfreeze.” That was the plan for buyers and sellers...

When most people picture negotiating on a home in the South Bay, they picture one number: the list price. You offer somewhere under the asking price, the seller counters, you settle in the middle,...

If you’ve spent any time on real estate TikTok in the last few years, you’ve probably seen the house hacking pitch. Buy a property, rent part of it out, let your tenants cover the...

For a long time, multigenerational living had a reputation problem. It was the option families turned to when something had gone wrong — a job loss, a divorce, a health crisis. Moving back in...

The playbook for selling a home has changed fast. Buyers have more options, more leverage, and they are using it. Active housing inventory rose more than 16% year-over-year in 2025 — one of the...

When most homebuyers calculate whether they can afford a new home, they focus almost exclusively on one number: the monthly mortgage payment. It’s the figure lenders qualify them for, the number discussed during showings,...